What if instead of seeing the question as a dichotomy between forests and people, we looked at it as forests and people?
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Who needs labels when people in the field can tell you what’s going on?
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A look at Nestlé’s Responsible Sourcing Studio in Thailand. Earthworm has shown us the power of working with people, those inside companies. What are their Values? What gets them out of bed in the morning? Why are they doing what they’re doing? So often we find that people have them, usually very strongly, but they’re so busy working that they don’t spend any time reflecting on them or asking themselves whether what they’re doing in their day is aligned.
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Labelling something as ‘certified sustainable’ is a risk management approach to marketing. It's lazy. How about marketing teams challenge themselves to start celebrating the excellent work their company is doing? How about they inspire their customers in the same way they do with their products?
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In the name of certification, it seems we’re all OK to not only turn a blind eye to such forced exploitation, but to applaud it as progress toward a better, more sustainable world.
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We’re all rather busy these days and pausing for a moment to reflect or to ensure we’re aligned with our values is becoming all too rare. At Earthworm, we’re looking to change this. If we can, we think we can supercharge change processes.
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What's your dream? What's your favourite colour? And why do so many TFT India people come from Maharashtra State? Learn more about the hardy souls working to help people and plant trees in rural India.
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There’s something very special about people who plant trees.
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We’re going to need a lot of new ideas and innovation to get us out of the mess we’re in. When we debase people we disagree with or who see the world differently, we shut ourselves off to new thinking, potential solutions and a more compassionate way of being
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In the deepest, darkest, mostly unseen recesses of global stone supply chains, some of the world’s poorest people are striving, with help from local NGOs, to educate their kids and improve their lives. So far, we in the West aren’t doing enough to help them.
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If I am true to my belief that the path to change lies in a deep connection to what’s inside us and that making that connection requires focus and hard work, then I have to make sure I’m not taking myself away from that special work by looking at my phone every two minutes.
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In a new BBC documentary [Hypernormalisation], Adam Curtis looks back to the 1970s to chart a course to today, where nothing seems certain and our political leaders strive above all else for stability in a world they no longer control.
Where might we go? What’s next? My fellow Earthworm Founder Julien Troussier watched Curtis’ documentary recently and we spoke about it over lunch.
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